Raising the Bar is an internal initiative at the University of Northampton to encourage staff to continually raise the level of excellence in all endeavours. This corporate design provides an adapatable, fresh identity for the team to recognise and respond to.

The icon as it breaks up and comes back together in different forms, symbolises the team constantly evolving and coming together in many dynamic ways to deliver a collective force. The photography and branding was part of a larger brand project to revitalise the University Brand image in association with their redefined brand values.